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What is an event experience designer?

In events in Australia there is evidence of a market-wide misunderstanding as to the differences in roles between an event stylist, event manager, creative producer and event designer.




Whilst there are crossovers it helps to understand that unlike a stylist, the event experience designer is not there to make a space pretty, although aesthetics should often for the experience designer drive how a space looks at a designed event. Nor does the designer have the event manager's focus on sticking to the budget and time resources in order to get "bums on seats", although logistics will decide the project scope and limitations, and numbers of event patrons is often a key driver.


The creative producer could be said to have the role closest to an experience design consultant. This role combines the knowledge of the other three: the stylist, manager and the producer - who is initially brought in to deliver the arranging and installing of equipment into a site. A key difference is the designer is driven by the specific purpose of the event, usually to do with promotions, branding, or to enhance the people's experience with a place or activating the community. Experience designers might aim to maintain the broadest overarching perspective encompassing all outcomes.


For instance, within the above created install, EXPLAIN WHAT EACH ROLE DOES IN THAT SITUATION OF AN INBETWEEN SPACE / A HALLWAY.


The experience design knowledge feeds into the project via a trickle-down effect into every decision of each event role. This is why it is important the experience designer has a place at the decision table from the beginning of a project.

An experience designer can help you answer questions like,

  • What do we need to make this event amazing?

  • How can this event be memorable?

  • How might our event shift people's view on our brand or this locality?

  • How do you move an audience through different spaces?

  • How do you set up an event that is in an unexpected location?

  • What will our audience experience?

  • What is our message, or what are our measures of success?


#eventexperiencedesign #marniemckee

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